Curtiss-Wright (USA) and Radics (Ukraine): moving forward to business successeditor_r
On November 6-7, 2019, Curtiss-Wright Vice-President Mr. Kurt Mitchell and Director on Business Development, Sales, and Marketing Ms. Theresa Sutter, visited PC “RPC Radiy” and RPC “Radics” LLC (Kropyvnytskyi, Ukraine).
The meeting aimed at discussing the results of cooperation in frames of the Strategic Partnership Agreement signed between Curtiss-Wright and RPC “Radics” LLC in September 2018. To review the cooperation performance, both companies had a detailed analysis of the work done for the period after signing the Agreement. The analysis results were provided in the form of reports. An important stage of the negotiations was the discussion of RadICS based demonstration equipment design and test specimen delivery model for Curtiss-Wright, during which each partner functions in this process were clarified. The result was that the project was split into three main options. Marketing strategy improvement was one of the key issues of the negotiations. The participants of the meeting developed a clear action plan including:
- ways of receiving customer feedback;
- personnel training methods (including an exchange of specialists);
- joint development of advertising materials.
In the course of two-day work, the Parties agreed that they have the same vision of work in the US market. They highlighted the importance of a multi-level approach to customer work in the USA. Each of the companies is ready to put the most effort to achieve success.